Soft Lures

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! FEATURES: The ever-popular pro design has been taken to the…

Fish hold on 18x longer due to the PowerBait® formula The soft material moves at the slightest vibration and attracts predators on high and super slow speeds The flapping claws have a unique design to create a powerful swimming action Versatile lure used on jighead, offsethook or dropshot rig

The Classic Shad proved its effectiveness very quickly in tests catching plenty of pike and zander right from the beginning. Featuring the popular Duck Fin tail, it produces strong vibrations and a flanking movement of the body. The slim profile reduces the lure weight and optimizes this flanking action. The ribs on the tail wrist assist it to fold back during ‘inhalation’ of the take. In addition…

The new Hybrid Crank combines the advantages of a plug with the benefits of a soft plastic lure. Due to the plastic body it produces softer vibrations in the water which resembles a real fish. Additionally the lure is kept longer in the mouth at the bite, which can be crucial for success in difficult waters. Due to the long diving lip the lure is gaining depth quickly and thus is ready to catch im…

The Hybrid Minnow combines the advantages of a plug with the benefits of a soft plastic lure. Due to the plastic body it produces softer vibrations in the water which resembles a real fish. Additionally the lure is kept longer in the mouth during the bite, which can be crucial for success in difficult waters. The Hybrid Minnow is especially suited for active fishing and shows its whole power at tw…

Now the popular DuckFin Shad is also available as low-action version. The Mermaid shad is also suitable for jigging at the ground as well as for fishing in the middle water and of course perfectly for vertical fishing from the boat. The Marmaid shad’s highlight is the possibility of designing the tail according to you personal preferences – if you use it in its original shape, its body moves like…

Just 8.5cm (3.25in) long and with an excellent swimming action that simulates a distressed prey fish. Paddle Tails have a wide, broad tail for maximum movement. They also feature a specially designed slit in the belly for ‘rigging weedless’ in really snaggy swims.

These 10cm (4in) lures have a super sensitive tail section that flicks and wiggles at the slightest of movements on the rod. Like the Paddle Tail, they also feature a specially designed slit in the belly for ‘rigging weedless’ in really snaggy swims.